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  • The social entrepreneurs who won our Pitch Day in Sweden

    On December 5, in our annual Pitch Day in Sweden, we selected the 6 new social entrepreneurs who will join our Incubator program in 2024, and the entrepreneurs graduating from the Incubator pitched for 200 000 SEK in funding.

    This year's winners of the Change Leader award and a place in our Swedish Incubator are:

    • Mustafa Zatara and Förorts Entreprenörer 

    In the public debate, the suburbs are usually portrayed in a negative light. Förorts Entreprenörer provide and highlight positive role models from Sweden's suburbs.

    • Susanna Cabander and Prolingus

    More children need early help in acquiring language and linguistic abilities - to be able to communicate with their surroundings, avoid social exclusion and have good conditions to learn to read and write and succeed in school. Prolingus creates entertaining, research-backed products for early language and reading skills.

    • Natalia Leguisamo and Elemental

     In an era where creativity, critical thinking, and problem-solving skills are the superpowers of the next generations, kid's abilities need continuous engagement. TinkerClub provides kids with tools to unlock their creative potential, and offers a secure community for those with special interests in STEAM.

    • Yusuf Hussein and Rise and Shoot

    The lack of access to equipment, knowledge and networks in the creative sector has led to an underrepresentation of creators with a suburban background. Through a photography program, activities and artistic visits, Rise and Shoot opens doors for young creators in the suburbs, and cultivates an environment where their creative potential can flourish and make a real impact.

    • Charbel Gabro and the Samtalsringen

    Outreach and segregation are greater than ever in Sweden. Samtalsringen builds bridges through inspiration, conversations and events.

    • Samira Rahman and We Listen In 

    We Listen In aims to strengthen the mental health of multicultural women. Their research-backed activities include empowerment workshops and retreats, mentoring, social and cultural events, book circles, empowerment retreats, co-working places, public education, internships and work opportunities.


    The Jury members that decided which entrepeneurs will get a place in the Incubator are: Sargon Orahim, Executive Manager Changers Hub, Johan Gustafsson - EVP Communication & Sustainability at Tele2, Anna Rosén - Strategy & Finance Manager at Kinnevik, Yusra Imsheiel - Programme Manager at Vinnova, Jakob Hellman - Director of Growth Hub at Save the Children Sweden, our alumni Nour Habib - Founder at Trygg Rätt, and our CEO Sofia Breitholtz.

    The incubator support the entrepreneurs will receive includes:

    • Capacity development: We offer advice, training, mentoring, coaching and peer-to-peer learning in five development areas: impact measurement, financial sustainability, leadership, scaling up and system change. 
    • Network: We connect our social entrepreneurs with our local and international networks of experts.
    • Seal of quality: A place in our incubator provides a seal of quality as we have a very competitive selection process to participate in the program.

    We are surrounded by problems, but also by incredibly driven people with innovative ideas. We know that they often need help to take their ideas further, and it feels fantastic to be able to offer these entrepreneurs a place in the incubator to give them just that.

    Andréa Råsberg, Sweden Country Manager at Reach for Change

    Who won SEK 200,000?

    On December 5th, we not only welcomed new social entrepreneurs to our Swedish Incubator, but also celebrated the 4 outstanding Change Leaders who now graduated from it:

    We gave them a chance to pitch for SEK 200,000 to continue and expand their important work.


    The Jury awarded the prize award to Susan Dahlbeck and Healthy Women - a network that offers exercise and social gatherings to improve the physical and mental health of suburban girls to create a more equal society. 

    The Investor Jury's members were: Christine Frostmark - Partner at Bain & Company, Kristofer Arwin - Founder of TestFreaks & Pricerunner, Rami Almudafar - Partner at BLING, Annika Sten Pärson - Founding Partner at The Inner Foundation, Fredrik Blomquist - Founder of Fundforward, Rustan Panday - Independent Marketing & Advertising Professional, Elsa Hyland - Angel Investor, Start-up Advisor and Mentor.