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Children are protected from physical and mental abuse and threats

SDG: 2. Zero hunger & 3. Good health and well-being

All children should be protected from all forms of physical and mental violence, abuse, neglect, and exploitation. Those children who we fail to protect should be provided with the help they need to be able to recover physically and psychologically and to reintegrate into society, continuing being children.

Michael Baabu has created the preventive project “Safe Child” in Ghana to obviate injury and promote safety among children and young people. The initiative works with education, research and advocacy.

Yana Leonova from Russia is the founder of Change One Life, a program designed to facilitate the adoption of orphans through establishing an online platform where potential parents can meet the children, are given access to webinars and receive support throughout and after the adoption process.


entrepreneurs in our portfolio work with different solutions to protect children from physical and mental abuse and threats.


children and youth were protected from physical and mental abuse and threats, through interventions carried out by Change Leaders in Ghana, Chad and Tanzania.

Case: C–Sema

Marketing advice helped C-Sema raise brand awareness, attract partners and reach more children.

The 2009 Violence against Children Study (VACS) indicates that violence against children is a serious problem in Tanzania. Nearly 3 in 10 girls and approximately 1 in 7 boys have experienced sexual violence prior to the age of 18, and almost 75 % of both girls and boys have experienced physical violence. Furthermore, social welfare services are limited and difficult to locate and access, causing a gap between those subjected to the abuse and those in a position to help.

In response to the alarming statistics and the disconnect in the social welfare system, Change Leader Kiiya Joel founded C-Sema which operates a national telephone helpline for children, their parents as well as concerned community members who want to seek information or report abuse. C-Sema connects the helpline callers to social welfare officers within their local community, through C-Sema’s network of over 300 service providers in 12 000 Tanzanian villages (the first search registry of it’s kind in the country). All helpline cases are documented and the data collected is used in communication with government for challenges and lessons learned in order to improve the provision of children’s social welfare services.

2016 was Kiiya’s second year in the incubator. He reflects back on C-Sema’s situation at the beginning of the year: “Few companies knew who we were or what we were doing, which made it hard to access potential funders and gain their support. We didn’t have a plan for financial sustainability but instead relied heavily on project funding, which made it challenging to guarantee salary pay for the team on a longer-term basis.” He explains how support from Reach for Change triggered a change in mindset: “Before I joined the Incubator, I did not comprehend to what extent and in what way fundraising is related to marketing. Thanks to advisory support from the Reach for Change’s local staff and regional communication experts, I now appreciate the importance of having a clear strategic plan for how to communicate with key stakeholders.”

Kiiya describes that, amongst many other initiatives, C-Sema’s new marketing plan covered a brand awareness raising children’s event which turned out to be their most fruitful communication activity in 2016: “We aimed to engage 500 children - more than 1700 came! It really put C-Sema on the map of the right organizations. One of them was the EU office, which after the event committed to support advertisement of our helpline number both on tv and in print media.” In 2016, C-Sema tripled their revenues from 90 000 to 270 000 US dollars. During the course of the year they received over 300 calls concerning child protection cases, of which 80 % were successfully referred to child protection services in the caller’s local community and the remaining were handled directly by the helpline counsellors.


“Before I joined the Incubator, I did not comprehend to what extent and in what way fundraising is related to marketing. Thanks to advisory support from the Reach for Change’s local staff and regional communication experts, I now appreciate the importance of having a clear strategic plan for how to communicate with key stakeholders.”

– Joel Kiiya, C-Sema

Case: Aga Mina

Getter Toome trained 7,231 Estonian children and teachers to reduce their risk of accidental injury and death. Every year in the OECD countries, more than 20,000 children aged 1-14 die because of accidental injuries; drownings, traffic, falls, fires, poisonings etc. In Estonia, deaths from accidental injuries form about one third of all deaths, which is considerably more than in neighbouring countries (in 2000, Estonia experienced more than five times as many accidental deaths as Finland).

Change Leader Getter Toome and her organization Aga Mina partners with Estonian kindergartens, to use playful floor games and theatre to train children and teachers to recognize, prevent and avoid dangerous situations. 2016 was Getter’s first year of operations, but she and her partners managed to train as many as 7,231 children to live a safer life at lower risk of accidental injury and death.

Impact story: Challenging Heights

This story is told by James Kofi Annan, one of our Change Leaders in Ghana who has made it his mission to address the root causes of slavery. Through education, economic empowerment and community mobilization, his organization Challenging Heights targets at-risk, poor families to explain the dangers of child trafficking. The organization also works to rescue and reintegrate children who have been already exposed to slavery.

Tubu, was trafficked to Lake Volta at the age of 10 when his grandfather died and his family needed money to conduct the funeral. He was sold to a slave-master and served as a slave on the Lake for two years. Tubu fished every day for very long hours and whenever things didn't go well he was severely beaten. In 2012 Tubu was rescued by Challenging Heights’ rescue team. He underwent rehabilitation at Challenging Heights’ bespoke shelter; where he was given basic literacy skills, medical treatment and psycho-social therapy.

Now enjoying the benefits of freedom while living with his grandmother, he loves school and his dream job is to become a bank manager. His conviction is that nothing can stop an educated person from achieving his/her dream, even if it is to become the president of a country. 

In 2016 James rescued 62 children and reintegrated them, giving them back the opportunity to live normal lives and fulfill their potential.

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