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Ekaterina Yosifova & Nataliya Alexandrova & Stanka Stoyanova

About Food

The mission of About Food Foundation is to make sure all kids at home, in the kindergarten, at school and in the restaurant eat nutritious and high-quality food.

Problem

Bulgarian children are ranked fifth in the EU's obesity ranking – an average of one in three children in our country is overweight. Many parents are poorly informed how to make the right choice when it comes to their kids' diet, or fail to think about the effect a diet can have on their child's health. School kiosks and other places rarely offer high quality and healthy food. As a result, kids have an unhealthy, unbalanced and incomplete diet.

Solution

About Food Foundation promotes nutritious and healthy food and build public awareness on all levels: among children, their parents, teachers, institutions. They are creating a digital resource center for parents, teachers, experts and children which provides practical information and advices for healthy food: balanced menus, recipes, presentations, professional materials and games. They organize offline events like the annual national campaign “Food Revolution Day” and other culinary workshops. They are building a membership club which will certify and unite restaurants which offer healthy kid’s menus in restaurants. They are in active correspondence with institutions and offers professional analysis and proposals for legislative changes when it comes to children’s diets in schools and kindergartens.

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