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Pelle Plesner

FIT FOR KIDS

Pelle Plesner has established the volunteer association FitforKids providing a special weight loss program for overweight and inactive children. It brings the children energy and happiness and provides the families with excellent conditions to begin a new and healthier lifestyle.

Problem

In Denmark, the number of overweight children is increasing, but there are not many opportunities that are both effective and attractive to keep these children active. For example, it is difficult to find solutions that focus on long-term changes in terms of overall well-being and weight loss. This creates negative consequences for children including reduced quality of life, stigmatization, and exclusion from society, as well as increased risks for lifestyle diseases such as diabetes.

Solution

To solve this growing problem, Pelle Plesner created a scientifically-proven weight loss program called Fit For Kids, which offers a holistic approach that includes exercising, dietary guidance, a motivation program, and social activities. Pelle is offering this program for free to children who are overweight. The vision of Fit For Kids is to change the social structure in such a way that it values, protects, and provides a high-quality life for children growing up in Denmark.

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