As many great stories, the story of Reach for Change starts with a meeting. In this case, the meeting of a social entrepreneur determined to make the world a better place for children, and the some of the sharpest business minds of Sweden.
In 2009, Sara Damber met with the leaders of the Kinnevik Group . From this meeting emerged an idea that has since grown into a global movement. The idea of unleashing the power of innovation and entrepreneurship to create a better world for children. The idea of Reach for Change.
In the video below, Sara Damber tells the story about how it all started.